Brand Story

My best friend Ella and her boyfriend Joan met during our time at jewelry design school. Though we were in different classes, Ella and Joan crossed paths during the school’s jewelry design competition. They quickly fell in love, and soon after graduation, they got married. Like most people, their life seemed picture-perfect—full of happiness. Not long after their wedding, their first child was born. Ella decided to leave her job as a jewelry designer to focus on raising their child, while Joan continued working on his jewelry startup.

But happiness, it seems, is often fleeting. Just one week after their child was born, Ella discovered Joan’s betrayal. Without hesitation, she made the difficult decision to end the marriage, choosing to store that love in her memories. As if fate hadn’t been cruel enough, six months after the divorce, Emma was diagnosed with leukemia. Together, we began our journey through hospital visits and home care. The pain and suffering were all too clear.

To cope with the emotional and physical toll, Ella poured her heart into her passion—jewelry design. Despite everything, she never gave up on her love for creating. Seeing her determination, I wanted to help, and together, we started our own brand. The creativity behind our designs quickly attracted a growing number of customers, and slowly but surely, Ella’s health improved. Today, she’s almost back to her normal self, and our brand has begun to flourish.

Our hope for the future shines brightly, much like our design philosophy: no matter how time and space change, love is always with us in one form or another. We choose to encapsulate that love within our jewelry, always guarding us.